AMC Axes Preferred Seat Upcharge

The front rows, however, were slightly discounted.

The theater company didn’t see more people sitting in the front rows, despite the discount.

AMC, however, said it’ll try a new program with select theaters in the coming weeks.

AMC Theaters didn’t immediately respond to a request for further comment.

The changes in consumer behavior continue to put pressure on chains like AMC.

In earnings results posted earlier this year,AMC saw a 15% drop in fourth-quarter revenue.

The ongoing writers and actors strike also means that starsaren’t promoting new releases, like Barbie and Oppenheimer.