It’s a good thing Amazon enjoys the long game.

The report doesn’t measure the number of users.

The company is known for investing heavily initially so it can reap profits down the road.

The Fire Phone costs $199 with contract, $649 without.

The LG G3 costs $199 with contract, up to$684.33without.

For more context, consider the performance of theSamsung Galaxy S4.

We reached out to Amazon for comment on this study and will update this post when we hear back.