TheClio Awardsrecognize the best in advertising.

This year, most advertisers called on celebrity spokespeople ranging from Serena Williams to Ben Affleck.

Tubi called on a bunch of giant bunnies.

The flailing humans look delighted.

The ad’s tagline is “Find rabbit holes you didn’t know you were looking for.”

The bold bunny concept resonated with the Clio jury.

Check out all thebest of the 2023 Super Bowl commercials in our roundup.