The policy went into effect on Jan. 25 for new users and March 14 for existing customers.

Read more:Sorry, April Streaming Is Kinda Heavy.

He added that the move would support the company’s efforts to increase monetization in the new year.

Disney began its crackdown in Canada first and unveiled new rules in November.

Some former password borrowers signed up for their own accounts – such as its $7ad-based plan.

Disney is evolving its streaming business in other ways.

Discovery and Fox tocreate a new sports streaming service.