The price of ad-free Disney Plus is going up.

It’s unclear what the new price will be.

The move will be the third price hike since the service launched in 2019 at $7.

“As a result, we will be removing certain content from our streaming platforms.”

Iger returned to the helm in November, promising to address the company’s streaming strategy.

Disney’s plan seemingly reflects a money-saving approach to how it produces and delivers content.

Iger also said Wednesday that acombined Disney Plus and Hulu app is coming.