Facebook is taking a page out of TikTok’s playbook.
TikTok has reportedly been experimenting with videos as long as30 minutes, potentially encroaching on YouTube’s territory.
Tap on a video to pull up fullscreen mode in Facebook.
To pull up the player, tap on a video anywhere in Facebook’s app.
Meta, Facebook’s parent company, is no stranger to adopting popular features from competitors.
A pause/play button will also appear.
Facebook also says it’ll surface more Reels “to meet the growing demand for this format.”
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