Gucci and Bored Ape Creator Want to Take High Fashion to the Metaverse

Gucci is venturing deeper into themetaverse, and it’s teamed up withBored Ape Yacht Club creator Yuga Labs.

Continuing to explore the Metaverse, the House comes together with@yugalabs.

“Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital.”

Yuga Labs is the biggest NFT company in the world.

NFTs, or nonfungible tokens, are blockchain tokens that certify ownership of a digital good.

In recent years, luxury fashion brands have strengthened theirWeb3ties.

Gucci’s participation in Otherside is set to begin this week.