“This price freeze is Samsung’s effort to lower the price,” Park said.

At Unpacked, Samsung CEO T.M.

It’s tough to sell consumers on clamshell foldables, though.

That’s partially why Apple hasn’t rushed out its own foldable, said Technalysis Research analyst Bob O’Donnell.

They’re just not ready to do that yet," O’Donnell said.

He speculates it could launch in 2024 at the earliest.