Marketers told the publication that zeroing in on a particular age group to that extent is unusual.
The Times also said the final spending included messaging aimed at parents and young adults.
Instagram faces competition for teen users from rivals like TikTok and Snapchat.
It shouldn’t come as a surprise that they are a part of our marketing strategy."
The 1998 Children’s Online Privacy Protection Actrestricts collecting or storing personal data on anyone under 13.
