Head of Instagram Adam Mosseri announced the dramatic changes on Wednesday.
“We’re no longer a photo-sharing app,” Mosseri said in the video announcement.
Video-sharing apps are rapidly expanding, and Mosseri says Instagram aims “to lean into that trend.”
Watch Mosseri’s full announcement below.
Right now were focused on four key areas: Creators, Video, Shopping and Messaging.pic.twitter.com/ezFp4hfDpf