Sharons Marie Callendar pie#BurnedAlongWithTheYuleLogpic.twitter.com/QnVdpJYzUp

The burned-pie photo immediately took off.

One Facebook group devoted to the pie memenow has more than 150,000 members.

At the time, a representative for Marie Callender’s apologized for the singed pie.

And this week, the company brought it up again with a wry post on Facebook and Twitter.

The post closed with the hashtag #SharonSomePie.

Or just for photos of solid black or burned items of all kinds.