Discovery is adding live sports on itsMax streaming servicebeginning Oct. 5 for US customers.
The company announced the add-on price tier in a press release on Tuesday.
CEO David Zaslav firstteased the possibility of live sports programmingat an April virtual press event for Max.
“We’re a global leader in sports.
And we’re a global leader in news,” he said.
An existing portfolio of sports brands has given WBD a leg up in launching livestreams in the streaming market.