Max said it’s the first platform to offer live sports streaming with the Dolby technology.

Dolby Vision is designed to give viewers a clearer, sharper picture.

Max already features live sports in Dolby Atmos surround sound.

For now, B/R Sports is included free with a Max subscription.

And then there’s the March Madness tournament, which begins next month.

Discovery, which owns Max.

In January, Warner Bros.