Netflix Is Adding Subscribers Again -- and Even More Than It Hoped

That beatsNetflix’s July guidance that it expected to add 1 million new members.

The company’s share price surged 14% to $274.37 after hours.

It also ratcheted up the competition that Netflix faces to hold onto your attention and your subscription account.

Now, feeling the heat of intensifying competition, Netflix is pursuing strategies it had dismissed for years.

Netflix also has a new No.

Looking ahead to the fourth quarter, Netflix predicted 36 cents per share in earnings.

On average, Wall Street analysts who track Netflix expected $1.17.

Revenue rose 5.9% to $7.93 billion.