Rokuis stepping up from streaming sticks and audio bars to making its ownTVs.
AtCES 2023the streaming machine manufacturer introduced two new lines: the Roku Select and Roku Plus.
Roku has released only limited information so little is known about the differences between Roku-made TVs and Roku-branded ones.
Roku has so far relied on partners to innovate in terms of picture quality.
Amazon recently launched its own TV lineup in addition to maintaining partnerships with brands such as Toshiba and Pioneer.
