There are two aspects to the new rules.

Tech companies that fail to abide by the rules will face finesor even jail time for executives.

In some cases, including the death of the British teenager Molly Russell, this has had tragic consequences.

But as many children and parents know all too well, many issues remain.

It’s not only the adults that have had enough.

They tell you – they’ve got lots of ideas," she said.

Already, the regulator is planning a further consultation around the threats generative AI may pose to children.