Instagram may be facing a user revolt if its unskippable ad tests become permanent, a new poll finds.

Aside from Instagram, other tech giants have been experimenting with increasing and varied types of advertising.

It’s unclear how far the renewed advertising push will go.

On its support site, YouTube says itmay block video playbackfor users who continue to use ad blockers.

A Meta spokesperson said the company will make an announcement if a new ad technology or format becomes permanent.