“We believe that cause-based advertising can facilitate public conversation around important topics.
Today, we’re relaxing our ads policy for cause-based ads in the US.
“Moving forward, we will align our advertising policy with that of TV and other media outlets.”
The move followsa tumultuous period for advertising on Twitter.
Apple and other companies reportedlyresumed Twitter advertisingafter Musk met with Apple CEO Tim Cook and offered reassurances.
Twitter didn’t immediately respond to a request for further comment.